With the immense popularity of social media, the need for high quality shareable content has never been this high. In fact, according to HubSpot, businesses that blog tend to attract up to 55% more visitors, enjoy as many as 97% more inbound links and get a whopping 434% more indexed pages compared to those that don’t.
But what exactly is highly shareable content? Let’s take a look at four of the most popular types:
An infographic takes a plain old article and makes it interesting enough to read, and more importantly share. It summarizes information on any subject in a colorful, visually appealing way that typically gets reposted on various social media sites, ultimately resulting in a whole lot of inbound links to your brand’swebsite.
Want to project credibility? Citing and then explaining complex trends and data helps you do just that. It works even better if you can seamlessly weave it into content that’s actually share-worthy.
3. Case Studies
Sometimes, data is not enough. Make it come alive using real-life examples in the form of interesting, relatable and shareable case studies.
The great thing about video posts is that they allow you to say what you have to say while entertaining your customers (or potential customers). Keep in mind that it requires less focus to enjoy a short video than it does to read a long article, so this effectively increases your chances of getting people to pay attention.
Of course, it is also important to share any content you produce on social media yourself – and then make it easy for other people to do the same. Doing so significantly increases your reach and ultimately puts you in a better position to become a successful marketer.